OWN YOUR OWN WORLD GYM
In 1976, fitness legend Joe Gold launched World Gym with the singular vision of helping others achieve health goals through the virtues of strength, dedication and friendship. His commitment to improving health and wellness defined the iconic Hollywood fitness scene and his legacy continues today, inspiring the world to achieve excellence.
As a World Gym franchisee, you gain the support and experience of a family run, global fitness company with over 30 years of proven success as the most recognized name in the industry. The exceptional value of investing in a World Gym franchise includes a clearly defined, iconic brand identity recently revamped with an exciting modern spin on classic fitness style. The new look consistently communicates our meticulously defined identity across all brand materials including international markets.
What makes us different from other gyms is that we don’t stop at providing our expertise on how to maintain a premium facility. We activate franchisee success with turnkey marketing support and education materials. These flexible tools are part of the ongoing support at the heart of joining the World Gym family.
At World Gym, our biggest commitment is to our ever-growing team of franchisees and their success. We are determined to see you gain a competitive edge and build a profitable business as a franchisee within the World Gym family.
WHY WORLD GYM
The iconic World Gym brand was founded in 1976 by Joe Gold during the glory days of “Muscle Beach” in Venice, CA. Joe was one of the original ringleaders of Muscle Beach. In his prime, he toured with Mae West, and was at the heart of the cozy connection that has always existed between the Muscle Beach fitness scene and the celebrity of Hollywood.
Joe blazed a trail followed later by the likes of Arnold Schwarzenegger, Lou Ferrigno, and Dave Draper to name just a few – all of whom had significant Hollywood careers and an intimate connection to and love for World Gym. Since that time, World Gym has evolved into an internationally recognized brand that has captured the imagination of people around the globe. Given its storied past, it is no surprise that World Gym is one of the most celebrated fitness brands in the world today.
BENEFITS OF BECOMING A WORLD GYM FRANCHISE
World Gym is globally renowned for defining and upholding the virtues of true fitness excellence. By becoming a part of the World Gym family, you are connecting to over 200 locations worldwide (and counting).
RELATIONSHIP WITH WORLD GYM OWNERSHIP
The owners of World Gym are committed to the success of their franchise and the strength of the World Gym brand. We offer a direct connection with the owners and top management, and work with our franchisees to help to improve your business.
WEBSITE AND SOCIAL MEDIA
We provide turnkey social media and web content. As a World Gym franchisee, you will receive:
- Unique URL’s
- Email/Blog/Microsite templates and assets
- Online sales drivers
- Lead generation promotions and special events section designs
- Photo and video galleries
- Social Media Strategies
- Search Engine Optimization Tools
These services will help to nurture your business improve communications both on and offline.
World Gym extends our existing relationships with established vendors to ease the process of choosing your partners. We research, select, and continually reevaluate the best and highest quality vendors in the industry to provide pre-negotiated pricing and ensure quality warranties and customer service.
WORLD GYM BRANDED APPAREL
Branded apparel and accessories are an excellent revenue driver for gym owners. Branded merchandise also helps to create brand awareness for your gym and the World Gym family. World Gym apparel can also be localized to include your gym’s city or neighborhood name.
WORLD GYM BRANDED SPECIALTY PROGRAMS AND PROFIT CENTERS
We are continuously looking to add new programs that enhance member gym experiences. We offer the exclusive World Group X exercise programs and the Barbell Cafe as key incremental profit opportunities for franchisees.
BRANDING, MARKETING, AND SALES SUPPORT
Branding: World Gym offers a distinct and identifiable brand identity within the global fitness industry.
Marketing: We translate the World Gym branding into countless marketing templates which are customizable to your local needs. Sales: World Gym, in partnership with our vendors, offers customized sales support and counsel to help you continue to grow your business long after you have opened your doors.
World Gym provides protected territory around your gym so that you can securely invest in your business without worry of cannibalization from future World Gym franchises in your area.
PEER NETWORK AND SUPPORT
The World Gym Network is composed of world class gym operators with many years of success to share, and guidance to provide. We will connect you to these operators so that they can share their experience with you as you plan out your new gym. Your fellow franchisees will not only provide guidance as you get started, but will become an important part of your support network, community and family long after you’ve opened your doors.
FREQUENTLY ASKED QUESTIONS
DOES WORLD GYM SUPPORT VARIOUS TYPES OF FITNESS CLUB MODELS?
Answer: Yes. The World Gym network is global, and contains every type of gym imaginable. We have gyms that range from small to large and from low-priced to high-priced. Some of our gyms have every amenity possible, and on the other end of the spectrum, some are very utilitarian fitness-only facilities. Some of our gyms are 24/7/365 key card clubs, and others have more traditional hours. Our gyms range from urban, to suburban, to exurban, to rural. We believe that in order to help you build the most successful of gyms, we must encourage you to consider variables that are local in nature – variables such as competition, gym size, pricing, amenities, and more. World Gym’s job is to help you figure out what type of gym would be best for you and your community.
DOES WORLD GYM ACCEPT CONVERSIONS OF EXISTING GYMS?
Answer: Yes. In fact, existing independent gyms and gym chains happen to be one of World Gym’s fastest areas of growth. Existing gym owners oftentimes find that to market effectively against their competitors, they must spend a large part of their budget on developing their brand. They find that for franchise fees that add up to much less than the amount they would spend on their own brand development efforts, they can own the world famous World Gym Brand in their community. Furthermore, because independent gyms do not have the same bargaining power with vendors as does a large global network of gyms, they find that the discounts, warranties, and service that they receive from the World Gym Vendor network is a value that an independent gym or small chain of gyms cannot create for themselves. Finally, independent gyms often find themselves isolated as they have nobody to reach out to for advice and help. World Gym not only provides assistance in working through challenges, but also connects you to other gym owners in our network who no doubt have already successfully navigated any issues that you may be dealing with, or will need to confront in the future. World Gym would be glad to connect you to gym owners who have converted so that you can hear from your own peers the value they discovered in converting to World Gym.
WHAT STEPS MUST I TAKE TO OWN MY OWN WORLD GYM?
Answer: First, complete the short form available on this page when you click the “Get Started” button. Second, somebody from World Gym will email confirmation that your inquiry has been received. We will follow up that email with a short phone call to learn more about your particular goals, and how World Gym might best help you achieve those goals. World Gym will continue to work with you via phone and email to help answer your questions, until you determine whether or not owning a gym is right for you and if World Gym is the right fit for you. Our goal is to help you become as informed and comfortable as possible so that when you decide to move forward with your gym, you can do so with confidence and excitement for what the future holds.