World Gym Australia, the iconic global fitness brand, announced today that it has promoted Amanda Fraser to Chief Operating Officer of World Gym Australia and Proarc International, World Gym’s master franchise in Australia.

Fraser joined World Gym in 2008 at World Gym Penrith, Proarc’s first Australian World Gym. She played an integral part of growing World Gym Australia and was later elevated to National Franchise Manager. As Chief Operating Officer, Fraser will be responsible for all operations at World Gyms in Australia managed by Proarc International and supporting operations at all franchised locations.

“For over a decade, World Gym has helped me pursue my passion for health and fitness. Jon and Mike have been great mentors to me as we’ve grown the company in such a thoughtful way,” said Amanda Fraser, Chief Operating Officer of World Gym Australia and Proarc International. “In my new role, I’ll be able to help even more people transform their lives through the power of fitness. World Gym helps members get healthier and stronger and helps entrepreneurs transform their passion for fitness into a profitable business.”

“Amanda has been an invaluable part of our team for a long time,” said Jonathan Davie Director of World Gym Australia. “She has worked tirelessly to grow the World Gym Australia network, collaborating with franchisees, suppliers and members to strengthen World Gym as a brand in Australia.”

Mike Nysten, Director of World Gym Australia added, “Amanda will be able to take her enthusiasm, strategic thinking and commitment to excellence into greater parts of our businesses, strengthening our position and driving our growth into the next decade.”

News of Fraser’s appointment follows a year of record growth for World Gym Australia, adding over 10,000 new members in 2020. This record growth is particularly impressive considering 2020 was a challenging year when gyms were closed for months at a time due to the global pandemic.

World Gym Australia credits its incredible growth to their internal community of staff and franchisees who, during the shutdowns, focused even more on putting their members first. Looking laterally within the business was a key factor in being able to identify and offer additional opportunities for members to continue to be engaged and stay active.

World Gym Australia’s success is also due to its best-in-class training facilities with all of the latest equipment, strict cleanliness and safety protocols and the introduction of a new online training platform, World Gym Online. World Gym Online has over 100 live and on-demand workouts from the best World Gym coaches and instructors all across Australia and around the globe. World Gym members can train anywhere and anytime with all the workouts they love, like HIIT, Cardio, Strength, Mind Body, and Core. You can train by body part and get all the nutrition advice you need for your goals.

Due to the success of the WG Online platform here in Australia, World Gym Global’s solution for online training ‘World Gym Anywhere’ is now rolling out around the globe. This exciting new platform is due to launch in Australia in the coming month.

World Gym Australia will continue to expand with new gyms coming in 2021 in Coffs Harbour, NSW, Mandurah, WA, Brisbane, Sunshine Coast and the Greater Sydney, Central Coast and Newcastle areas.

To join your local World Gym or find more information, please visit worldgymaustralia.com or follow @worldgymaustralia and #WorldGymAustralia on social media. If you’re interested in opening your own World Gym Australian franchise, visit worldgymaustralia.com/franchising.

# # #

About World Gym International

The iconic World Gym brand was founded in 1976 by Joe Gold during the glory days of “Muscle Beach” in Santa Monica, CA when serious fitness collided with the world of Hollywood celebrities. Since then, World Gym has evolved into an internationally recognized brand that has captured the imagination of fitness enthusiasts around the globe. World Gym is dedicated to creating a network of ultimate workout destinations everywhere. With its headquarters located in southern California, World Gym currently has over 200 locations in 22 countries and territories. To learn more about World Gym and franchise opportunities with this storied brand, please visit worldgym.com.

# # #

Press Contact:

NAME: Lindy Olsen
WORLD GYM AUSTRALIA
EMAIL ADDRESS: lindy@worldgymaustralia.com
PHONE NUMBER: 0407 060 878